Tankfully Fresh: Spearheading Digital Transformation in Their Industry

March 6, 2020


Wet market stalls are heritage businesses in Singapore seen as traditional and difficult to change. Discover how a 2nd generation owner managed to drive his parent’s fishmonger business into the digital age — unlocking a realm of new possibilities and opportunities for other traditional businesses in Singapore.


Known as Sin Chwee minimart, this humble wet market stall underwent a rebranding to Tankfully Fresh when they engaged FirstCom to be their go-digital partner. From serving residents in Bukit Batok, Tankfully Fresh now provides next-day deliveries for fresh seafood, islandwide.


Showing that heritage businesses have the capabilities to undergo digital transformation and compete in the modern consumer landscape — Tankfully Fresh has been featured in The Straits Times, on Mediacorp’s Channel 8, Channel Newsasia, IMDA and other online content websites like Vulcanpost.