Wet market stalls are heritage businesses in Singapore seen as traditional and difficult to change. Discover how a 2nd generation owner managed to drive his parent’s fishmonger business into the digital age — unlocking a realm of new possibilities and opportunities for other traditional businesses in Singapore.
Known as Sin Chwee minimart, this humble wet market stall underwent a rebranding to Tankfully Fresh when they engaged FirstCom to be their go-digital partner. From serving residents in Bukit Batok, Tankfully Fresh now provides next-day deliveries for fresh seafood, islandwide.
Showing that heritage businesses have the capabilities to undergo digital transformation and compete in the modern consumer landscape — Tankfully Fresh has been featured in The Straits Times, on Mediacorp’s Channel 8, Channel Newsasia, IMDA and other online content websites like Vulcanpost.
Known as Sin Chwee minimart, this humble wet market stall underwent a rebranding to Tankfully Fresh when they engaged FirstCom to be their go-digital partner. From serving residents in Bukit Batok, Tankfully Fresh now provides next-day deliveries for fresh seafood, islandwide.
Showing that heritage businesses have the capabilities to undergo digital transformation and compete in the modern consumer landscape — Tankfully Fresh has been featured in The Straits Times, on Mediacorp’s Channel 8, Channel Newsasia, IMDA and other online content websites like Vulcanpost.
