Articles
Articles
From the latest case studies to SME-aligned perspectives on digital marketing, ecommerce, content creation trends and other knowledge bites to help you stay ahead of the curve.
February 08, 2021
Your Ecommerce Game Plan for This Chinese New Year 2021
Chinese New Year is just around the corner, and with it brings a wave of health, prosperity, and most importantly – the urge to buy new things! Buying new things to celebrate the new year is customary, as seen in the common belief of purchasing new clothes to symbolise new beginnings.
This presents a golden opportunity for online retailers to drastically increase their sales figures, simply by getting in on the festivities! Not to mention that COVID-19 measures will restrict house visitings to a minimum, which will push consumers toward digital services such as e-Angbaos and eCommerce!
When an opportunity like this presents itself, make sure you have a plan to make full use of it!
January 29, 2021
Digital Marketing 101 for Beginners
In the race to online success, you still need to equip yourself with the tools and techniques to drive traffic and sales into your business: Digital Marketing. Going online means an increase in the number of potential customers, as well as competitors, so it is extremely important for you to make your business visible and active.
January 19, 2021
How to build a kick-a** team to grow your business!
While you might not be able to do everything yourself, as the boss you set the tone and direction of the organization. You are in control of hiring the right people who share your values and buy into the ethos of your company and believe in what you’re doing. So how should you go about building this kickass team to grow your business?
January 14, 2021
The 4 ‘Rights’ You Need to Know Before Running Google Ads
When your business transitions to e-commerce, it’s inevitable that you’d want to capitalize on impactful internet marketing. Practically everyone is on Google and Google adjacent services, so it only makes sense to make use of Google Ads for your business.
However, internet marketing is not the same as traditional marketing. Instead of simply taking out ads whose rates pretty much stay consistent, your business is now at the mercy of a myriad jargon and confusing prices, of keywords and costs per clicks. Because there is no limit to how much you’re supposed to spend on Google Ads, the offerings can be overwhelming and it’s not easy to determine what is most effective for your campaign.
At the same time, it’s not a complete jungle out there. There are ways to crack the seemingly indecipherable code of Google Ads so you can skillfully utilize it to your advantage. Check out these 4 ‘Rights’ we have come up with to help you decide the amount to allocate for optimal performance!
January 12, 2021
New Year, New Goals – Check Out the Goals We Set for Ourselves in 2021
Whether you're an existing client, a company we've worked with before, or someone who just happened to chance upon this article - read on to learn about FirstCom's goals for 2021, it's going to be an exciting year for e-Commerce and we're more than prepared for it!
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