Articles
Articles
From the latest case studies to SME-aligned perspectives on digital marketing, ecommerce, content creation trends and other knowledge bites to help you stay ahead of the curve.
November 06, 2020
7 Ways to Market Your Ecommerce Site for the 2020 Holiday Season
With the holiday season coming, check out 7 ways that will help maximise your online business earnings.
October 29, 2020
FirstCom Hosts Digital Essence Webinar with co-hosts Google and IMDA
Last Thursday (29 October 2020) FirstCom Solutions hosted our very first Digital Essence Webinar in collaboration with Google and the Infocomm Media Development Authority (IMDA). The webinar introduced budding entrepreneurs and small business owners to the digital landscape for the new normal post-covid 19.
October 12, 2020
What is a Sales Funnel and How Can Your Business Use It?
In an increasingly online world, not only is it important to choose the right marketing tactics but to also optimize and alter them to your target audience. A core concept of digital marketing, the sales funnel can help your business visualize and plan each stage of a customer’s journey – all while improving the conversion rate of prospective customers! Like its name suggests – a sales funnel begins with customers showing initial interest at the very beginning, then being led through a process which may lead to a potential sale. A huge… of the sales funnel is that you get to decide and alter each process as you wish, which is key in the ever evolving digital age. In this article, we’ll be discussing how to create an effective sales funnel for your business today!
October 09, 2020
Why Your Website Will Make or Break Your Business this COVID-19 Season
When the COVID-19 pandemic hit Singapore and the lockdown started, many businesses found themselves in a race to digitize in order to find new ways of earning revenue to survive.
In the first phase of the circuit breaker period from 7 April to 1 June, food delivery orders surged by a whopping 73 percent. Now, months into the second phase — Nielsen reports a significant shift in behaviour amongst Singaporeans, with 37% of consumers increasing their online shopping activities since the COVID-19 outbreak.
Since digital has become the new normal, Singaporeans have turned to e-commerce to shop for everything from food to groceries, clothes, household tools, computer peripherals, exercise equipment and more.
Although online shopping activity has sharply increased, not everything is rosy for local retail brands. A 17 Sep Straits Times article reports that for every $100 spent on local brands, only $2 were transacted online. This is a far cry from the national retail average of $25 per $100. This highlights a significant lack of online presence as local brands are losing out much more intense competition on the internet. Now more than ever, a good website is key for your business to thrive.
October 02, 2020
3 Factors That Are Killing Your E-commerce Business Website
Have you ever wondered why your e-commerce website isn’t generating enough orders or getting enough traffic? Want to know what separates a bad website from a good one? Look no further, in this article, we’ll be talking about 3 common factors that are killing your e-commerce website – preventing you from getting potential customers and business opportunities.
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