Search Engine Optimisation or Marketing is critical, especially if your website is new and no one knows about it yet. A strategic SEM or long-term SEO campaign can help you reach your target audience, grow market share and increase website ranking.
Search Engine Optimization (SEO) refers to making your website or content as keyword search-friendly as possible to rank higher on search engines such as Google and Yahoo.
SEO is mainly split into two types – on-page and off-page. On-page SEO optimizes SEO keywords in your webpage content, titles, meta descriptions and image titles – basically any text that can be indexed by a search engine.
Off-page SEO typically involves publishing relevant content which creates links back to your website. This process is called link building and is the best way to bump up your website ranking. Known as organic SEO, it generally takes longer, over a period of months, but has longer lasting results that are most certainly worth it.
Search Engine Marketing (SEM) uses paid search such as PPC listings and adverts for immediate visibility on Google’s first few pages.
In SEM, you buy specific search keywords, which when searched for, will show your website at the top of Google’s pages. A budget is allocated for such SEM campaigns over a duration based on the results you want to achieve – it may be to get more site traffic or get leads to a landing page or microsite campaign. When customers click on your paid ad, this deducts from your allocated budget.
The biggest benefit of SEM is it gives you immediate exposure for fast results. If you have a campaign, promotion or launch which needs responses fast, SEM is a sure-fire way to get your digital marketing efforts out to the public. With SEM, you can maximise your marketing budget to get site traffic directed to your website.
As a one-stop web design agency, we have helped many of our clients with design work for their website-related
campaign and sometimes even vehicle decals and product packaging, depending on what they need.
As a one-stop web design and development agency, we have helped many clients revamp their branding for huge impact and boost web conversions, giving them an edge over competitors online. Find out how we can do the same for you.