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Brand Audit
- Helps the company determine the positioning of the business and to plan corrective strategies
- Empowers to discover the strengths and weaknesses of the business
- Guides the company to align the offerings more accurately with the expectations of customers
- Enables the company to get up to speed with perceptions (positive or negative) about the business
Brand Positioning
- Evaluation of the company’s core products/services, current market trend & competitiveness
- Recommendation of business brand positioning
Brand Strategy
- Evaluation of current brand communication channels and proposition to improve or implement new avenue
- Evaluation of current marketing efforts & results from marketing efforts
- Proposal of Marketing recommendations that are aligned to the brand
Brand Alignment
- Brand Alignment enlightens the growth strategy of the brand, pinning current/past revenue and forecast future prospective revenue.
- Review of current Corporate Identity for both online and offline materials
- Recommendation of necessary refinements to Corporate Identity for the company.
