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Search Engine Optimisation Search Engine Optimization (SEO) refers to making your website or content as keyword search-friendly as possible to rank higher on search engines such as Google and Yahoo.
SEO is mainly split into two types – on-page and off-page. On-page SEO optimizes SEO keywords in your webpage content, titles, meta descriptions and image titles – basically any text that can be indexed by a search engine.
Off-page SEO typically involves publishing relevant content which creates links back to your website. This process is called link building and is the best way to bump up your website ranking.
A SEO campaign generally takes longer than a SEM campaign, usually over a period of months, but has longer lasting results that are most certainly worth it.
Search Engine Optimization (SEO) refers to making your website or content as keyword search-friendly as possible to rank higher on search engines such as Google and Yahoo.
SEO is mainly split into two types – on-page and off-page. On-page SEO optimizes SEO keywords in your webpage content, titles, meta descriptions and image titles – basically any text that can be indexed by a search engine.
Off-page SEO typically involves publishing relevant content which creates links back to your website. This process is called link building and is the best way to bump up your website ranking.
A SEO campaign generally takes longer than a SEM campaign, usually over a period of months, but has longer lasting results that are most certainly worth it.
