Increase web traffic and reach your target audience
Search Engine Optimisation or Marketing is critical, especially if your website is new and no one knows about it yet. A strategic SEM or long-term SEO campaign can help you reach your target audience, grow market share and increase website ranking.
Search Engine Optimization (SEO) refers to making your website or content as keyword search-friendly as possible to rank higher on search engines such as Google and Yahoo.
SEO is mainly split into two types – on-page and off-page. On-page SEO optimizes SEO keywords in your webpage content, titles, meta descriptions and image titles – basically any text that can be indexed by a search engine.
Off-page SEO typically involves publishing relevant content which creates links back to your website. This process is called link building and is the best way to bump up your website ranking. Known as organic SEO, it generally takes longer, over a period of months, but has longer lasting results that are most certainly worth it.