Increase web traffic and reach your target audience
Search Engine Optimisation or Marketing is critical, especially if your website is new and no one knows about it yet. A strategic SEM or long-term SEO campaign can help you reach your target audience, grow market share and increase website ranking.
Search Engine Marketing (SEM) uses paid search such as PPC listings and adverts for immediate visibility on Google’s first few pages.
In SEM, you buy specific search keywords, which when searched for, will show your website at the top of Google’s pages. A budget is allocated for such SEM campaigns over a duration based on the results you want to achieve – it may be to get more site traffic or get leads to a landing page or microsite campaign. When customers click on your paid ad, this deducts from your allocated budget.
The biggest benefit of SEM is it gives you immediate exposure for fast results. If you have a campaign, promotion or launch which needs responses fast, SEM is a sure-fire way to get your digital marketing efforts out to the public. With SEM, you can maximise your marketing budget to get site traffic directed to your website.