Everything revolves around the ‘persona’ (your customers). After all, they are the people who give you revenue. When your persona’s behaviour, wants and problems change, do you follow? Are you creating content that’s timely and valuable to them? Are your customers finding what they need on your website?
By continuously analysing your website performance (such as reviewing user traffic on specific web pages and gathering customer feedback), we can identify what the persona is interested in and create content that attracts them to your website and increases lead conversions.
What our content creation team can do for you
Communicate your product or service benefits simply and effectively to your target audience in a style that fits your corporate image. Entice the persona to perform desired call-to-actions and input SEO keywords to help in page ranking.
Create useful, timely and shareable original content, such as blog articles, news, infographics, ebooks, eDMs, white papers and more. Identify the right digital marketing channels to ensure your content reaches the right audience. Review content popularity and refine content to actively direct customers to your website.