Established in 1986, Hockhua started its business in the wholesale of American Ginseng imported from Canada. The four founders of Hockhua soon saw the need for traditional health products in the market, and began importing quality bird’s nest. In 1989, the first Hockhua Ginseng Bird’s Nest outlet opened in Hougang, and Hockhua was set to realise the potential in the traditional medicine market.
By the 21st century, Hockhua comprises Hockhua Holdings and Hockhua Tonics. Under Hockhua Holdings, there are 6 trading companies, including H.W Ginseng, H.W Bird’s Nest, H.W Herbs, H.W Traditional Medicine, H.W Agri-food and H.W Seafood. These companies are responsible for the import, distribution, management, production, processing and cultivation where possible, of their specialised products.
Objective: Through Social Media Marketing, Hockhua Tonics aims to create brand awareness and assure customers retention.
Through Facebook Marketing campaigns with Firstcom Solutions, Hockhua Tonics is excited to receive positive RESULTS that are able to reach the targeted audience! The Facebook campaign aims to create awareness about Hockhua Tonics by offering attractive giveaways that spur participation from customers.
Within a short span of one week, Hockhua Tonics received an astonishing 1800 engagements and reach more than 10,000 visitors to the post, a significant rise in brand awareness.
The successful Facebook campaign is due to attractive giveaways that spur participation from customers.
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