FirstCom Shares Valuable Insights at ‘Accelerated Guide to Becoming an E-Commerce Expert’ Webinar by HECS and FMAS

July 1, 2020

In the wake of the COVID-19 pandemic, many small and medium-sized enterprises (SMEs), particularly those which used to run and operate on a traditional business model, have now dipped their toes in the digital ocean in an effort to stay relevant and succeed in today’s uncertain business climate.

Become an E-Commerce Expert in No Time

To support more brick-and-mortar retailers in leveraging new-age digital technologies and taking their businesses online, a complimentary webinar – ‘Accelerated Guide to Becoming an E-Commerce Expert’ was brought to them by Heartland Enterprise Centre Singapore (HECS) and The Federation of Merchants’ Association, Singapore (FMAS) on 1 July 2020 (Wednesday). Conducted in full mandarin, this webinar served as an informative session, specially catered to business owners with a non-English-speaking background.

During the one-hour session, guest speakers namely, Mr Jim Giam (FirstCom Solutions) and Ms Chen Jia’En (Infocomm Media Development Authority (IMDA)), provided the attendees with an informative glimpse into the enhanced SMEs Go Digital programme, government grants available for SMEs, as well as the differences between e-commerce and traditional store. As a seasoned and renowned e-commerce expert, Mr Jim Giam also took the opportunity to shed light on the notable customer success stories and share the effective digital marketing strategies proven to increase awareness, traffic, and conversions.


A year ago, today, no one would have imagined that brick-and-mortar stores would be temporarily closed and in-store purchases would be suspended in many countries due to an unprecedented pandemic. The pandemic, as perturbing as it seems, has transformed the world and shifted many shoppers’ retail preferences and purchasing behaviours. With the rapid increase in online spending, it is now crucial for retailers and F&B providers to adjust their marketplace strategy and adopt advanced digital solutions in order to strengthen their digital foothold in the industry.


All set to grab a piece of the e-commerce pie? FirstCom’s professional team of digital marketing experts is ever ready to take your digital transformation to the next level. Recognised as a pre-approved Productivity Solutions Grant (PSG) vendor for the third year running, FirstCom is a well trusted and established brand name for e-commerce website design and development as well as digital solutions.

Clients are at the heart of everything we do and with this in view, we seek to help as many SMEs as we can to hop onboard their first-ever digital train ride and skyrocket their e-commerce business in today’s unprecedented times posed by COVID-19. Don’t hesitate to get started today!