The Tatami Shop

Overview
Established in 1999, The Tatami Shop (TTS) is a local distributor offering high quality handmade tatami furnishings and floorings. For over 20 years, TTS’s retail outlet along East Coast Road has been the go-to location amongst tatami lovers for all things tatami.
Although their niche position has earned them a sizeable offline following over the years, TTS realised the need to develop a strong digital presence to capture a new generation of homeowners. As millennials come of age, more homeowners are becoming interested in all aspects of furniture beyond just function. This includes the benefits, material and how they are made.
TTS engaged Firstcom Solutions with the goal of revamping their website for two purposes. The first was to communicate the benefits of tatami furniture to potential audiences. The second was streamline their sales and services to meet the needs of online consumers.