Pyroast

Overview


Tan Lee Et Food Industry Pte Ltd (TLE) is an established traditional coffee roaster supplying and supporting the B2B coffee market. In their quest to explore and venture into new markets, they sought a partner that could help them understand and connect with the younger, coffee loving consumers in the B2C market.
They engaged Firstcom Solutions to develop an integrated branding and digital strategy to attract new customers, break perceptions of local goods and launch their new product and website, Pyroast, into market.



FirstCom Solutions' Contribution


Project Background and Description


Problem