From Sin Chwee to Tankfully Fresh
Sin Chwee is a wet market store that is as traditional as they come. Rather than get lost in today’s digital landscape, they approached FirstCom to be their partner in going digital. The transition required a lot of planning, strategy and execution but the business was successfully rebranded online as Tankfully Fresh! Marking a turning point for heritage businesses in Singapore.
SOURCE: Mediacorp Ch 8 News